Having a structured discussion guide can help you keep the conversation on track while ensuring you cover all relevant topics during the customer interview. Here's a template to help you create an effective discussion guide for your interviews:

Interviewer's Background Information

• Your Name:
• Your Position:
• Your Company:

Interviewee's Background Information

• Customer Name:
• Customer's Role/Position:
• Company (if applicable):
• Length of time as a customer:

Interview Goals/Objectives 🎯

1. Goal 1 (e.g., understand customer's experience with the product)
2. Goal 2 (e.g., identify pain points and areas for improvement)
3. Goal 3 (e.g., explore potential new features or solutions)

Interview Outline 📋

Introduction and Ice Breaker (5 minutes)

• Introduce yourself and your role
• Thank the customer for participating
• Explain the purpose and goals of the interview
• Assure confidentiality and emphasize that their feedback is valuable